Lifting the Veil on Kalamazoo Search Engine Optimization

For many folks both in Kalamazoo and far beyond, search engine optimization can seem like some type of tech wizardry. Though, in many ways, search engine optimization may feel even tougher to grasp than other technological tricks that you might come across. Something about SEO often makes it feel vague or unintuitive to those who aren’t in the digital marketing industry.

Here at Blue Fire Media, we believe that SEO should be straightforward and easy to understand. That’s why we’re using this blog post to discuss why SEO services feel mysterious, and how we attain concrete, measurable success.

Why Search Engine Optimization Can Feel Mysterious

While you can see a programmer write lines of code and watch something happen on the computer screen after, it’s clear and simple to understand that the programmer has done something to make a direct result occur. You may not know exactly what that programmer did, but you know that one thing directly led to the other. With SEO services, though, it’s not usually this simple.

From the outside looking in, it can be difficult to tell if your SEO strategy is having a direct impact on your rankings. This is for a few essential reasons:

It Takes Time. Search engine optimization can take time to show results. Unlike other types of tech wizardry—which immediately demonstrate results—SEO services can take weeks or months to show decisive gains.

There’s Competition Out There. Particularly if you’re in a saturated industry, you’ll face competitors who both increase and decrease in rankings due to their own SEO strategies. That means a competitor’s blunders or successes could affect your scores without you even knowing.

Google Works in Mysterious(ish) Ways. Google (and other search engines) are always refining, changing, or simply experimenting with their algorithms. What’s worse, Google often doesn’t even warn of their upcoming changes; they simply make them.

All of this paints something of a bleak picture for search engine optimization. With so many variables, you might be wondering: how can someone even tell if an SEO strategy is working?

Well, here at Blue Fire Media, we have a wide range of tools we use to keep careful track of your SEO service’s success.

How We Measure the Success of Your SEO Services

Tracking the success of any SEO strategy requires nuance. In other words, there’s no straightforward, one-size-fits-all solution. But please—bear with us for a bit and we can show you as straightforwardly as possible how we track SEO success.

Essential Tools and Tactics for Measuring SEO Success

There are a few tricks up our sleeve that we rely on to determine your site’s SEO success. For the sake of time, we won’t get too far in-depth here, but we will include some helpful and informative links for each strategy.

Google Analytics 4 (GA4). Google Analytics 4 is an essential tool in any SEO specialist’s arsenal. GA4 allows you to view essential information about your website’s views, as well as keyword success and other fundamental factors for SEO. To get a more detailed description of GA4 as an SEO tool, click here to read one of our recent blog posts on it.

Keyword Tracking Services. Using a keyword tracking service such as Ubersuggest or Semrush is absolutely necessary for measuring an SEO strategy’s success. Not all keywords are made equal; keywords all have their own unique level of competition and user searches. Both of these factors are essential to determining what success looks like for different SEO strategies. Click here to read more about different keyword tracking services.

Google Search. It sounds basic, but it’s true. At the end of the day, the goal of most SEO strategies is to get your site found when users put certain keywords into Google. As a result, searching Google while using the incognito function is a great way to get an idea of what the average user sees when they search for those keywords. For more information, click here to read an article from Google on search rankings.

Get Kalamazoo SEO Services from Professionals

At the end of the day, the most reliable way to increase your rankings is by collaborating with a trusted provider of SEO services. Here at Blue Fire Media, we’ve been offering essential web design services to businesses in Kalamazoo and beyond for years. To get started working together, click here to contact us today!