Our Kalamazoo Search Engine Optimization (SEO) Services
Here at Blue Fire Media, one of the most valuable services we offer to our customers is SEO, or Search Engine Optimization. Don’t get us wrong—we’re a web design company through and through, and we pride ourselves on making some of the best websites in the business. That said, even the best website won’t help your business very much if potential customers never get to see it. That’s why we also offer a variety of effective, custom-tailored search engine optimization services for all of our customers.
In this month’s blog post, we’re discussing three of our Kalamazoo SEO services and how you can benefit from them.
Monthly Blog Posts
One of our fundamental approaches to search engine optimization is monthly blog posting. By writing monthly blog posts for your business, we consistently update your site with fresh, new content. Why do we do this? Well, search ranking is heavily skewed toward sites with consistently updating content. On the flip side, websites that do not consistently release content will be seen as stagnant or unhelpful sites, which search engines like Google punish.
With this in mind, the type of content in these blog posts is also essential to nail every time. That’s why we have a team of trained copywriters who know how to write content that maximizes gains in the search engines. In fact, let’s discuss the benefits of copywriting now.
Copywriting (And it’s Many Benefits)
While it’s important to have a consistent influx of content to your site, it’s equally important that the content meets certain criteria. If it doesn’t meet these criteria or misses the mark entirely, you could find that your content is unhelpful at best or harmful at worst. For this reason, it’s essential to have a professional copywriter write your copy. Here are some of these criteria:
Studied Keywords. We always run the numbers on what’s referred to as “keywords.” Keywords are words that represent your business or industry that people search for in search engines like Google.
Helpful Content. Search engines greatly value content that helps people find what they’re looking for. In other words, your site content should be able to anticipate needs, communicate what the site has to offer, and fulfill its promises. That way, users (and Google) are happy.
Metadata. In addition to the writing you see on the page, there’s also some data that you don’t see. This is called metadata, and it’s data that search engines use to better categorize and understand your site. The more Google knows about your site, the better it can recommend your site to the right people. This becomes something of a positive feedback loop; when Google can recommend your site to the right people, those people are more likely to stay and find what they’re looking for. As a result, you’re more likely to get higher conversions from site visitors to customers and Google will reward you for keeping its users satisfied.
Google Analytics
Another tool that we frequently use at Blue Fire is Google Analytics. Google Analytics tracks essential information about how many people are visiting your site and what they do on your site.
Think about it like this: In a physical storefront, you can see how customers behave after they walk in the front door. You might notice things like:
- The areas of your store they gravitate to
- How long they stay
- How most customers seem to navigate the store
- Whether or not they interact with your merchandise or displays
This is all essential information for any business owner. If a small business owner noticed even just a few people walk in their store, took one look around, and leave, then that businessperson would know there’s a serious issue and immediately take action.
With a website, however, you can’t “man the store” in the same way you could for a physical location. That’s where our copywriters and Google Analytics come in. Google Analytics tracks essential information that every business owner needs to be successful. Where you can’t, personally, observe the actions in the bulleted list above, you Google Analytics can do it for you, kind of like an automated storefront manager. Google Analytics will keep track of information like:
- The pages your virtual visitors gravitate to
- How long they stay on the site
- How visitors explore the site (or the order in which they visit different pages)
- Whether or not the click buttons, fill out forms, or watch your videos
All of these are essential marketing tools, and no business owners could ever truly be expected to operate without these metrics. And don’t worry, the privacy of your customers is respected. While Google Analytics documents visitors’ behavioral trends (their “storefront behavior”), it doesn’t share any of your visitors’ personal or identifying information, protecting their privacy as they engage with your website.
Request Professional SEO Services in Kalamazoo
With all of these benefits and more, it’s easy to see why so many business owners feel that SEO is essential to their business finding success online. To start optimizing your site, click here to contact our team at Blue Fire Media today for more information!
