Why Successful Companies Redo Their Web Design Every Few Years

Whether you’re a digital native or almost completely foreign to the world of web design, you know at least one fundamental truth about digital technology today: it moves fast.

Industry standards for web design are changing constantly, and they show no signs of slowing down. Instead, the only thing we can be sure of is that standards will only continue to rise as the professional world becomes increasingly intertwined with the internet. The effects of this are all around us: small companies with strong presences on the web rise high—as if from nowhere—while even large companies with weak web presences dwindle.

Ultimately, it’s easy to see that having a great website can have a tremendously positive impact on a business. That said, we want to take this month’s blog post to discuss the nitty gritty. Why, exactly, is it necessary to update your website every few years?

Software and Hardware Changes

The main reason successful companies redesign or overhaul their website every few years is due to popular hardware and software changes.

Think about how often many people buy a new smartphone. Only a little more than 10 years ago, the iPhone 5 was released with mass praise. Now, in 2024, the new cutting-edge phone is the iPhone 15.

Take a moment to consider just how far an iPhone has come in that time. From professional-quality camera lenses to AI assistants and immense processing power and storage capabilities, this one product has already far surpassed expectations in just a decade.

However, smartphones aren’t the only piece of technology that has been developing at a shocking rate. Personal computers, e-readers, digital storage devices, and televisions are so advanced, they’re almost out of a sci-fi novel. These days, there are even ways for people to search for a website on their wristwatch.

As you might expect, all this change means that websites need to quickly adapt, as well. Software and design choices that made technical sense even 3 years ago can be a detriment to internet-browsing technology today.  So, smart businesses make sure to adapt quickly by routinely building new websites.

Design Philosophies and Cultural Changes

Have you ever visited a website and immediately been able to tell that it’s sorely outdated? Well, your customers certainly can.

Even if you’re consistently making changes to an old website, its design infrastructure will probably only allow for so much creative freedom. And in a world where you have fewer than 5 seconds to keep a site visitor’s attention, it’s essential your audience quickly sees your website is modern.

Kalamazoo Web Design at Blue Fire Media

Do you need smart, stylish web design for your organization? If so, then we here at Blue Fire Media are always happy to help. To learn more about out services, click here to contact us today!