Using Kalamazoo Web Design Services to Expand Your Customer Base

If you’re a small business owner, then you know that bridging the gap from ideas to implementation is easier said than done. Where others might see a world of possibilities without drawbacks, you have to think of the costs: time, money, effort, and opportunity. That doesn’t make you cynical—it makes you both a thinker and a doer.

So, if you need a website done for your company, you’re immediately asking yourself questions like:

• What do I want my website to look like?
• Who am I targeting with my website?
• Where do I even start with web design?

If you’re not a web designer, these may seem like impossible questions to answer. However, with the right help, they don’t have to be.

Here at Blue Fire Media, we provide high quality web design services without all the headaches. In this month’s blog post, we’re discussing how you can use web design services to expand your customer base.

How Smart Graphic Design Draws in Customers

Here at Blue Fire Media, we believe that strong graphic design is central to strong web design. That’s why we work closely with our customers to create a graphic design that truly feels like your business.

First, we’ll work with you to get an understanding of the type of brand your business has. Then, we’ll hammer out details of the design, such as:

• Colors
• Aesthetic
• Target Demographic

Once we have these, our graphic designers will create different options for you to choose from. Each option will have its own strengths, with different and distinct interpretations of your brand. Then, you can simply select which one you prefer or even mix and match elements you like most.

How to Use Clever Web Design to Increase Your Customer Base

With the graphics settled on, we’ll go ahead and move into the finer points of web design. In this stage, we’ll decide how to get the right types of visitors to your site and how to funnel them into customers. Generally, this means making decisions that encourage different types of visitors to convert to customers through different means. We’ll make this a reality by implementing web design decisions such as:

• Implementing responsive design
• Strategically placing links and buttons throughout the site
• Designing your site to be as accessible as possible
• Adding a sense of hierarchy to all of your pages

Through web design decisions just like these, we’ll build you a web site that customers are sure to love.

Are you interested in high quality web design that will help you reach new customers in your area? If so, our team at Blue Fire Media is here to make that a reality. Click here to contact us today for more information.