3 Tips for Combining Graphic Design Services and Web Design

Like search engine optimization and web design, quality graphic design services can be essential to the success of any Kalamazoo business. If it’s true that a picture is worth 1,000 words, then strong graphic design is one of the best ways to communicate your brand to a customer in moments.

Graphic design for websites is the same way: audiences viewing your website will develop feelings about you and your business based on the strength of your site’s design. With that in mind, it’s critical to nail your site’s graphics, since reports show that 61% of website users will leave a site if they don’t find what they’re looking for in 5 seconds. That means the pressure is on your site’s graphics to capture customer attention in moments.

That said, strong graphic design can capture customer attention in 5 seconds with no problem—it just takes a little ingenuity.

In our July blog post, we’ll be discussing 3 tips for optimizing your site’s graphic design.

1. Design with Visual Hierarchy

One of the cornerstones of graphic design for websites is visual hierarchy. If you’ve never heard of visual hierarchy before, then it’s essentially this: organizing elements of design by importance in a way that guides the user’s eye. Not too bad, right?

Though it’s invisible if you’re not looking for it, visual hierarchy is one of the design principles that almost every website you’ll explore uses. One method of creating a visual hierarchy is by placing a large, easily readable section at the top of the webpage, and gradually reducing the size of the sections below it. That way, web designers can present the most crucial information first and naturally encourage visitors to view more information below. This is why you’ll frequently see websites with a large banner at the top and small sections of content at the bottom.

2. Prioritize Easy Navigation

As we discussed before, internet users tend to be very impatient with the websites they visit. As an extension of that, audiences don’t like to feel as though directions for the website are obscure or difficult to navigate and will quickly “bounce” off the page. Luckily, quality graphic design services can fix this.

By designing buttons and menus in a visually appealing way, you can both get visitors to notice them and make them more likely to click on them. As a result, better graphic design for navigational elements of your site can hugely increase conversions.

3. Craft Easily Readable Web Content

This one doesn’t really sound like it should be categorized under graphic design services, right? Wrong. Just hear us out.

Though the creating of written content is usually reserved for copywriters and content writers, who specialize in SEO-fueled writing that’s easy to parse, the look of the content falls under graphic design. A graphic designer will manage factors such as:

• Typography
• Font Size & Color
• Link Font & Color
• Heading Design

Each of these elements is critical planning how content is going to look on the website, and can heavily influence audiences’ likelihood of reading through content.

Kalamazoo Graphic Design Services for You

We could only cover a few of the many rules of graphic design for websites, but we stand by every tip on this list.

If you’re feeling overwhelmed by the many aspects of graphic design for your website, then don’t worry. Here at Blue Fire Media, our trained graphic design professionals can create designs that feel truly “you.” For more information on our graphic design services and more, click here to contact us today.